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Get the home page right! If people arrive at your site and it is not immediately clear what your site is about and how to use it, then forget it - you have wasted your time |
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Check download time. If you must have pages on your site that will take a while to download don't lead people directly to them. Instead take them to a page which briefly explains that the next page will take time to download and why it will be worth their while waiting |
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Make sure that your site is easy to navigate |
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Use conventions - things that people expect to find on a web site. The three most important are:
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the title of the site (you'd be surprised)
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a brief introduction to the site
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clear navigation buttons to help people find their way around
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Always check that your site is working properly
Get someone, preferably 3 or 4 someone's, to check your site out for you. Only useful if you can rely on them to provide honest and useful feedback. Useful feedback would include any constructive criticism of the site such as links not making immediate sense or the 'message' not being understood. Useless feedback would include being told that you need a different background colour. This is an opinion and will probably add nothing to your site. |
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Clear text, clear background (nothing wrong with white) and plenty of clear and uncluttered space should be your rule |
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Everything on your site will make perfect sense to you, if the same does not apply to even the newest and least knowledgeable visitor then its probably worth a rethink |
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Its easier and less expensive to keep existing customers, clients and browsers than it is to generate new ones. What will keep people coming back to your site? |
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Make sure your site is Search Engine optimised - factors to consider include:
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the page title
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choice of keywords
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position of keywords on the page
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how often the keywords are mentioned
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the number of links from other sites to your site
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meta tags
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More tips are being added... |
